ceryna baens
SOCIAL MEDIA MANAGEMENT
END-TO-END CONTENT PRODUCTION
VIDEO EDITING
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meet the creative
Hi! My name is Ceryna [suh-REE-nuh], and I am a New York-based Social-First Video Content Specialist with extensive experience in end-to-end content production, leading successful go-to-market and brand awareness campaigns, building in-house UGC programs, social media management, content planning, creative briefing, podcast production, and video editing for founder-led brands.
While my experience spans across paid and organic social, I am currently focusing on creating high-impact, sensorial content using only my iPhone – not generative AI. My goal is to encourage other marketers to be resourceful and to know that "going viral" is not enough. In a time when human-driven creativity is a key brand differentiator, it is so important to create as play and have *fun* while doing so.
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I hope you enjoy my portfolio as much as I did making it!
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For inquiries: email helloceryna@gmail.com
software
past clients
EDIE PARKER
CAKES BODY
RAINBO MUSHROOMS
THE MAYFAIR GROUP
GXVE BEAUTY
PRETTY BASIC PODCAST
POPUP BAGELS
+ more
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high-impact, sensorial iphone content* *(no generative AI)
↓↓↓ play me
ME
HIFI CONTENT
LOFI CONTENT
BRAND STORYTELLING
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case studies
pretty basic podcast
Role: Social Media Manager, Creative Producer, Video Editor
Duration: May 2022 – January 2024
Platforms: TikTok | Instagram | YouTube
Key Demo: 18 - 24; Female
Objective: To elevate the Pretty Basic Podcast’s digital presence across social platforms, drive audience growth, and increase viewership and engagement through strategic content planning, trend responsiveness, community engagement, differentiating content per platform, IRL activations, and establishing a distinct brand voice.
Achievements:
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Edited and produced ∼100 podcast episodes
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Scaled TikTok following by 465% from (40k to 186k)
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573%+ increase in viewership (13.1M) in 60 days
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21.8 MILLION likes
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17 MILLION YouTube Shorts views
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11K new subscribers
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16 MILLION YouTube views
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Maintained brand consistency and audience engagement via high-quality visuals, Reels, and interactive stories
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Developed a social calendar that aligned content drops with podcast episode releases and trending moments, resulting in a 2% increase in streams each month
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Planned a 3-day activation at La La Land Kind cafe that resulted in:​
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500+ people in attendance for meet-and-greet​
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$12k in in-person merch sales, $28k online merch sales
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thrive causemetics
Role: Social Media Manager
Duration: February 2024 – March 2025
Platforms: TikTok | Instagram | Facebook | YouTube
Objective: To remediate engagement across Meta accounts while driving brand awareness to the company's philanthropic efforts in an engaging, timely way, and create content to be utilized throughout all paid and organic channels.
Achievements:
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Launched and scaled in-house vertical content strategy, leading shoots and editing workflows to support Organic & Paid Social, CRM, and Web – reducing creator costs while maintaining brand integrity
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Drove significant attributable revenue (in-video, post video) from content created for Web within 3 months, increasing on-site video viewership by 42% through compelling storytelling
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Created brand's most interacted Organic concept on Instagram in first 2 weeks (26.3k likes, 479k views)
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Led mission-driven engagement campaigns, including giveaways and donation initiatives, deepening brand connection, and fostering community-led impact
