ceryna baens
SOCIAL MEDIA MANAGEMENT
END-TO-END CONTENT PRODUCTION
VIDEO EDITING
SOCIAL-FIRST STORYTELLER
LOS ANGELES, CA
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meet the creative
Hi! My name is Ceryna [suh-REE-nuh], and I am a Los Angeles-based Video Content Manager with extensive experience in end-to-end content production, building in-house UGC programs, social media strategy, content planning, community management, creative briefing, podcast production, and video editing for paid and organic social media.
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At 10 years old, I made fan edits and lyric videos in iMovie, chasing the dream of being noticed by my favorite musician. My parents called it a phase... I called it strategy. What started as late nights spent posting relentlessly transformed into a Twitter following of 120K and, eventually, a surreal moment: being serenaded on stage by the very artist I once idolized. I didn’t know it then, but I had just pulled off my first successful social campaign.
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Since then, I’ve had the chance to channel that same creative drive and community-first mindset into high-energy campaigns that drive real results for some of the most exciting brands in the game.
software
past clients
THRIVE CAUSEMETICS
PROSE
THE MAYFAIR GROUP
GXVE BEAUTY
PRETTY BASIC PODCAST
STARS + HONEY
+ more
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my philosophy: social should be *fun*
↓↓↓ play me
ME
LOFI CONTENT
HIFI CONTENT
BRAND STORYTELLING
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case studies
pretty basic podcast
Role: Social Media Manager, Creative Producer, Video Editor
Duration: May 2022 – January 2024
Platforms: TikTok | Instagram | YouTube
Key Demo: 18 - 24; Female
Objective: To elevate the Pretty Basic Podcast’s digital presence across social platforms, drive audience growth, and increase viewership and engagement through strategic content planning, trend responsiveness, community engagement, differentiating content per platform, IRL activations, and establishing a distinct brand voice.
Achievements:
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Edited and produced ∼100 podcast episodes
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Scaled TikTok following by 465% from (40k to 186k)
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573%+ increase in viewership (13.1M) in 60 days
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21.8 MILLION likes
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17 MILLION YouTube Shorts views
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11K new subscribers
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16 MILLION YouTube views
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Maintained brand consistency and audience engagement via high-quality visuals, Reels, and interactive stories
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Developed a social calendar that aligned content drops with podcast episode releases and trending moments, resulting in a 2% increase in streams each month
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Planned a 3-day activation at La La Land Kind cafe that resulted in:​
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500+ people in attendance for meet-and-greet​
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$12k in in-person merch sales, $28k online merch sales
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thrive causmetics
Role: Social Media Manager
Duration: February 2024 – March 2025
Platforms: TikTok | Instagram | Facebook | YouTube
Key Demo: 45+; Female
Objective: To remediate engagement across Meta accounts while driving brand awareness to the company's philanthropic efforts in an engaging, timely way, and create content to be utilized throughout all paid and organic channels.
Achievements:
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Launched and scaled in-house vertical content strategy, leading shoots and editing workflows to support Organic & Paid Social, CRM, and Web – reducing creator costs by 400% while maintaining brand integrity
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Drove $11.1 MILLION in attributable revenue (in-video, post video) from content created for Web within 3 months, increasing on-site video viewership by 42% through compelling storytelling
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Created brand's most interacted Organic concept on Instagram in first 2 weeks (26.3k likes, 479k views)
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Led mission-driven engagement campaigns, including giveaways and donation initiatives, deepening brand connection, and fostering community-led impact
